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We liked the plan introduced by our client from the very beginning. The idea was to establish a specialized affiliate system that will enable partners, as well as retail clients, who use the platform to make money. The broad perspective was mainly to focus on the fashion industry and aimed at sport oriented clients, mostly customers of the Austrian company Intersport.
Emerging from a complex analysis we established a product promotion mechanism. Regarding products, they were selected from eShops via a free iOS app called TOOKY LOOKY. We divided the basic logic into five parts. A customer will take a photo with the app. He finds the product in a particular store and tags it. After that he adds filters, text and shares with friends on Facebook. The other part of the process work in a standardized model of an affiliate system. When you share the product with your friends, the network of app users and eShop customers grows. For each arranged purchase you get discounts, bonuses and other benefits. Our client has currently launched a new eShop, Sportovy.sk, with the app and other new popular brands will be joining the programme shortly.
